Vitality, a global leader in engagement and behavior change, has today announced the US debut of brand mascot, Stanley the dachshund, as part of a bold new marketing strategy, signaling its focus on brand awareness and redefining how people engage with their health across the US.
Stanley, who first captured hearts in the UK ten years ago, embodies Vitality’s brand and core purpose of making people healthier, both to make health more accessible and relatable. Stanley now leads the way, showing that anyone – even the most hesitant – can embrace a healthier, more active life.
Stanley’s arrival marks a pivotal moment in Vitality’s global growth and its mission to transform how everyone engages with their health. He will spearhead the company’s new US strapline: “Health’s Best Friend”— a message that positions Vitality as a trusted partner in preventive care, helping people lead healthier lives every day.
Vitality is an AI powered digital health solution in the US, that partners with businesses and health plans to improve the health of their members and provide better clinical outcomes. By combining behavioral science with data-driven insights, Vitality empowers individuals and organizations to take meaningful steps toward better health, whether supporting employers or health plans, Vitality delivers measurable results that enhance wellbeing, reduce risk, and drive long-term value.
The Vitality program is available to employers, supporting them to boost productivity, retention, and engagement, and for health plans, helping engage members, close care gaps, reduce costs, and create loyalty. Stanley will now play a central role in bringing this vision to life.
Stanley perfectly captures the spirit of Vitality: full of energy, optimism, and showing us how easy it is to take small steps every day for better health. We are thrilled to introduce Stanley to the US and position him within all our marketing, bringing to life the essence of our brand. At Vitality, we know better health is something for us all. Our science-led approach is designed to create meaningful change by helping people build healthier habits and achieve measurable, lasting results.Keith Kropman, Group Chief Marketing Officer, Vitality
The launch of Stanley in the US is supported by an integrated marketing campaign across LinkedIn, the Financial Times, Health Payer Specialist, Fierce Network, including a 30-second hero advertisement featuring Stanley. For high resolution images of Stanley, here is a downloadable link.
About Vitality
Vitality is a global company operating in the insurance market, with presence in over 40 markets and impacting more than 49 million lives. Vitality transforms insurance markets by integrating technology, actuarial science, and behavioral insights to make people healthier and create shared value for clients, insurers, and society. They have a simple yet powerful core purpose: to make people healthier and enhance and protect their lives, and this is done through a pioneering Shared Value Insurance model, which aligns the interests of individuals, insurers, and society: when people become healthier, everyone benefits.
Contact details
Related topics
Related news
Geotab and Vitality Establish Data-Driven Behavioral Science Joint Venture to Optimize Commercial Fleet Performance
Geotab Inc. (“Geotab”), a global leader in connected transportation solutions, and global behavior change experts, Vitality, have formed a joint venture to tackle their shared mission to improve dr...
Vitality Acquires WellSpark to Enhance Integrated Coaching Capabilities
Strategic acquisition aims to bolster Vitality's comprehensive health and wellness offerings by integrating WellSpark's advanced coaching solutions.